# Roman White

> Roman White is the trading name of Roman Smetanin, an IT expert, business analyst and project manager based in Cardiff, UK, working in IT since 2013 (e-commerce, sales automation, SaaS, B2B, mobile development, digital marketing). He uses AI agents daily to automate work. He builds websites and simple business systems for small businesses, runs business analysis for owners who are not sure what they need, gives paid consultations to founders and new project managers, and manages software delivery for product teams.

Contact: hello@romanwhite.co.uk · Website: https://romanwhite.co.uk/ (pages: /services/, /consultations/, /project-management/) · LinkedIn: https://www.linkedin.com/in/romansmetanin/
Languages: English, Ukrainian, Russian. Works in person in Cardiff and remotely across the UK.

## Services for small businesses
- Business analysis: a review of how customers find the business, how enquiries are handled and where time is lost. The result is a written report with recommendations and a cost estimate for implementing them. A first look is a one-off paid session; deeper analysis takes several sessions billed by the hour.
- Project estimate: for people with an idea for an app, a website or a startup. The idea is broken into features, the work is estimated, and the client gets a preliminary budget with a suggested first version.
- Websites: one-page or small sites with prices, photos, opening hours, map and a contact form that sends enquiries to email or phone. Built to be fast on phones and easy to find locally.
- Mobile apps for iOS and Android: for businesses with returning customers (orders, bookings, loyalty). Price on request.
- Sales and CRM: enquiries from the website, Instagram, WhatsApp and other messengers collected in one CRM, with bookings added to a calendar, automatic reminders and online payment or deposit links.
- Marketing automation: thank-you messages, review requests, reminders for customers who have not returned, simple email campaigns.
- Admin automation: integration with Xero, QuickBooks, FreshBooks and SumUp, automatic invoices and documents, weekly sales reports for the owner and the accountant. Bookkeeping itself is not offered.

## Consulting
For business owners, new project managers and startup or product founders: choosing tools, what to automate first, briefing developers, running a first team, planning and estimates, where to start with a product and what technical setup a first version needs. Formats: 60-minute session, business analysis, process audit, ongoing support. Consultations are paid.

## Project management experience
More than five years as an IT project manager (since 2021), in IT since 2013: mobile apps, platforms, web services and internal systems. Products taken from idea to MVP, including electronic cargo documents for a European startup listed on Microsoft Marketplace. Moved a core product from a release every few months to a monthly cycle. Set up Scrum from scratch, led CRM rollouts (Zoho CRM), ran a contact centre and support teams. Before project management: sales, customer success and customer development roles at software companies, building sales teams and setting up CRMs. Tools: Jira, Confluence, ClickUp, Zoho, Bitrix24, Google Workspace, Scrum, Kanban.

## How work starts
A short call, then a proposal with a fixed price. Work is delivered in small steps, and support continues after launch.